Orri Sachar (CA)

Orri Sachar is a music industry executive who has spent the past 13 years helping build Monstercat from an emerging startup into a globally recognized music label. As Vice President, he leads the company’s frontline strategy, overseeing its A&R, Marketing, Brand, Streaming, and Radio divisions. His work connects creative direction with audience development, supporting thousands of releases across the full spectrum of dance music through Monstercat’s various imprints.

Throughout his career, Orri has worked with internationally recognized artists including Alan Walker, Kaskade, Koven, Punctual, and WHIPPED CREAM. His track record includes multiple platinum records for Marshmello’s “Alone,” Unlike Pluto & Mike Taylor’s “Everything Black,” and Noisestorm’s “Crab Rave.” With an ear for emerging talent and a commitment to artist sustainability, he helps artists build lasting careers, bringing together the teams and resources needed to turn creative ambition into long-term growth.

With teams across Vancouver, Toronto, and Los Angeles, Monstercat has paid more than US$50 million to artists since its founding. The label’s reach extends beyond recorded music through its presence at Tomorrowland, Rampage, Amsterdam Dance Event, and Miami Music Week, alongside partnerships with games and platforms including Fortnite, Rocket League, Roblox, and Beat Saber. These connections create new opportunities for artists to reach audiences across music, live events, and interactive entertainment. In 2025, Monstercat partnered with Create Music Group to accelerate artist development and global growth.

Orri has shared his perspective at industry events including Amsterdam Dance Event, Miami Music Week, and Monstercat’s Compound in Vancouver. Across his work, he remains focused on discovering distinctive talent, building sustainable artist careers, and expanding what an independent dance music label can make possible.