He started as a part-time tourmanager for his close friends of Yellow Claw during his college studies, which very quickly turned into a fulltime profession with lots of opportunities. Merchandising was one of them. Drake couldn't have said it better, when he said: "Started from the bottom now we here". From selling beanies and caps through an e-mail solo, to creating multiple succesful brands and developing merch for other artists as a whole team. His responsibilities are now focused on creation, production, warehousing, social branding, account management and more. With his team they're building brands that are more than just merch and overcome the gaps between fashion and merch.