Kieran Ratcliffe (GB)

Kieran Ratcliffe is Managing Director of Lab54, where he leads the company's wider strategy and commercial growth. His background is rooted in brand-led music partnerships and sponsorship, built over years connecting brands with audiences at major nightclubs and festivals across the UK and Ibiza during his time at VML Live (WPP). That grounding within nightlife's physical event space — pairing culture and music with the brands that want to be part of it — now shapes how he steers Lab54's partnerships, delivery and international expansion, turning the agency's creative ideas into scalable, sustainable business.