John Olivieira ()

John Olivieira-Siere is a cultural and media professional with roots in hip-hop and house culture. Starting out as a freestyle dancer, he moved into organising concerts and festivals, combining creativity with entrepreneurship.

Today, he is the publisher of OneWorld, an independent Dutch media platform focused on social justice. He is also co-founder and board member of the Foundation Amsterdam Hip Hop Center, based in Amsterdam Southeast, and a board member of FunX, the Dutch public urban youth radio station.

He serves on the Dutch Council for Culture and was previously a member of the Rotterdam Council for Arts and Culture.

His work connects culture, media and social change. He believes culture is not just something to enjoy, but also a way to challenge the status quo.