Ian Rasmussen (US)

Ian Rasmussen is the founder of Sketch, a music label, publishing company and marketing agency built around creating virality through large-scale creator ecosystems. Working primarily in emerging genres like Brazilian Funk/Phonk, Hardtechno, Hyperpop and Hardtekk, Sketch has driven multiple Billboard-charting records and RIAA-certified gold records in under two years, entirely through internet-native distribution. In 2025 alone, its catalog generated over 1 billion Spotify streams and 32 billion YouTube streams.

Sketch's marketing agency runs campaigns for some of the most influential labels in music, including Atlantic, Universal, Sony Music and HYBE, working across artist teams such as Olivia Rodrigo, Bruno Mars, Fred again.., Esdeekid and Charlie XCX. Ian also leads SHIMR, Sketch's proprietary tech platform used across the label and agency to drive and measure creator-led campaign performance at scale.