Grégoire Bucaille (FR)

Grégoire Bucaille is Music Supervisor and Artistic Director of Music at Prodigious France, where he develops music strategies for leading brands and international campaigns. Working with creative teams from the earliest stages, he designs and writes concepts thatconnect brands with artists, music and pop culture. He also co-leads the Talent Incubator, a programme that brings emerging artists into the creative and production ecosystem through original content, collaborations and brand opportunities. His role combines creative direction, cultural insight, music supervision and strategic thinking, with a focus on turning music into a distinctive, long-term asset for brands.