Every musical genre needs it’s trojan horse. In the case of digital cumbia and digital folklore, ZZK Records has been at the epicenter of the movement. Artists like Chancha Via Circuito, Frikstailers, La Yegros, El Remolon, Tremor, King Coya and most recently the Ecuadorian artist Nicola Cruz have launched their careers with the indie Buenos Aires label.
ZZK grew out of Buenos Aires. Grant C. Dull (pronounced Duel), first came to the Argentine capital in 1999 and reinvented himself more than once, going from musicologist and online magazine editor, to visual artist for events and finally to curator and DJ. He founded the bilingual cultural website WhatsUpBuenosAires.com, and co-founded ZZK Records and Zizek Club with his Argentine partners. ZZK artists have played more than 200 cities on 5 continents, have penned deals with major labels and their music has been featured on an episode of Breaking Bad and a recent Iphone commercial. As a DJ Grant has performed as El G in more than 90 cities around the world including stops at Coachella, Roskilde and the Modern Arts Center in St. Petersburg, Russia.
In his ever expanding search for culture, music and adventure, Grant has founded 3 more projects from his hub in Argentina including the new LatAm imprint AYA Records, documentary production house ZZK Films & tourism branch ZZK Music Tours.