Georges Bou Saleh (LB)

Georges Bou Saleh is a Dubai-based, Beirut-born music entrepreneur, artist manager, and cultural strategist working at the intersection of music, media, and lifestyle.

He is the founder and CEO of Toka Musik, an independent MENA music venture spanning a record label, artist management, and a media agency. Founded in 2017 as a DJ guest-mix series in Beirut, Toka Musik grew into a leading platform for electronic music in the MENA region, with over 150 interviews with DJs and producers and premieres for labels including Crosstown Rebels and Hot Creations. Its events in Amsterdam, Dubai, Madrid, and Beirut have earned regional acclaim, and its network spans more than 30 music partners worldwide. In September 2023, Toka launched its own record label, which has risen quickly in the minimal house scene. The appointment of YokoO as Head of A&R has sharpened its creative direction and accelerated that rise.

As an artist manager, Georges represents a genre-spanning roster of rising talent: Lebanese powerhouse Andre Soueid, tech-house artist Pierre Locher, and progressive-house DJs and producers foglight and ARTN. Their releases and international label ties are earning them growing recognition across the MENA region and the global underground scene.

Alongside Toka, Georges launched Sip Couch Coffee Club in the UAE, an invite-only cultural concept merging specialty coffee, music, and community. Through intimate gatherings and collaborations between DJs, roasters, and artists, Sip Couch has become a distinctive social space where art, lifestyle, and music converge.

Bridging digital music innovation and culture, Georges is shaping new models for how music and lifestyle intersect in MENA, building communities and narratives that are both regionally authentic and globally resonant.