Georges Bou Saleh (LB)

Georges Bou Saleh is a Dubai-based, Beirut born music entrepreneur, artist manager, and cultural strategist whose work sits at the intersection of music, media, and lifestyle.

He is the founder and managing director of Toka Musik, a Music Venture at the forefront of a Record Label, Artist Management and Media Agency. Established in 2017 as a DJ guest mix series in Beirut, Toka Musik swiftly evolved into a preeminent platform for electronic music in the MENA region. Boasting over 150 interviews with esteemed DJs and Music Producers, as well as premieres for top record labels like Crosstown Rebels and Hot Creations. Additionally, Toka's globally recognized events in Amsterdam, Dubai, Madrid, and Beirut have garnered regional acclaim. With a network of over 30 esteemed worldwide music partners, Toka Musik expanded its footprint by launching its own record label in September of 2023.

As an artist manager, Georges represents Lebanese powerhouse Andre Soueid, and progressive house DJs and Producers foglight and ARTN. He advises emerging and established talents on release strategy, branding, and international positioning. His work extends beyond traditional management, blending storytelling, design, and cross-industry collaborations to help artists expand their creative footprint.

Alongside Toka, Georges launched Sip Couch Coffee Club in the UAE, an invite-only cultural concept that merges specialty coffee, music, and community. With its intimate gatherings and collaborations between DJs, roasters, and artists, Sip Couch has grown into a unique social space where art, lifestyle, and music converge.

With a background that bridges digital music innovation, independent culture, and brand partnerships, Georges is shaping new models for how music and lifestyle intersect in the MENA region. His projects reflect a commitment to building communities and narratives that are both regionally authentic and globally resonant.