Floris Groeneveld (NL)

Floris Groeneveld is the co-founder of NOON Agency, a creative agency operating at the intersection of music, brands and events. Based between Ibiza and Amsterdam, he leads the agency’s music division, working closely with artists, brands, promoters and private clients to create collaborations and world-class experiences.

Before founding NOON Agency, Floris was a partner at Apenkooi & Playground, where he was responsible for the music strategy, creative direction and programming of the company’s events. In this role, he curated artist line-ups and developed music concepts for festivals and event brands including DGTL worldwide, STRAF_WERK, elrow and others, while working closely with brands to create experiences where music played a central role.

Today, he focuses on connecting artists, brands and audiences through strategic partnerships, international bookings and bespoke event concepts across Europe and South America.