Charl Laubscher (AU)

Charl Laubscher builds and scales creative companies. He studied as a musician, started his career as a designer, realised he was better as a writer, graduated to a strategist, and finally became a reluctant entrepreneur (he still hates that word.) 13 years ago he founded Love + Money, a creative agency designed to scale startups into global companies, or help global companies think and execute like startups. During his career he has co-founded, scaled and launched a diverse range of companies from ethical makeup to tech platforms to deeply uncool instagram boardshots to a cafe. Career highlights include rebranding Polaroid for the digital age, giving a talk about how brands are actually memes, and running a dairy farm with his grandad.


As CEO of Telepathic Instruments, Charl brings his expertise in branding, business building, and corporate strategy to the world of music hardware. It’s a full circle moment to come back to music, and finally make something out of the jazz degree he dropped out of. What excites him most about Orchid is that it isn’t just another iteration on an existing idea, but something genuinely new. When Charl was originally asked to help Kevin out with a business he thought it was going to be doing a line of Tame Impala soaps. This turned out to be way better.