Bina 'B' Mistry (GB)

Bina ‘B’ Mistry is a leading voice in music licensing and a passionate advocate for creators. With over 20 years of experience across SoundCloud, PRS for Music, Apple Music, Warner Chappell, and more, she brings deep expertise in music licensing, royalties, and streaming. As VP, Music + Commercial at SoundCloud, B shapes global licensing strategy and champions fair pay for creators. In 2020, she founded music:defined, a consultancy empowering creators and execs to navigate ‘the business behind the music’ through mentorship, education, and clarity on copyright and royalties.

B is a fierce advocate for equity in music, supporting initiatives like PRS Foundation’s POWER UP and UKIPO’s Metadata Education Group, and launching initiatives to celebrate and elevate women in music of South Asian descent.