Annie Beckett (GB)

Annie Beckett is a brand and storytelling specialist, focused on building partnerships at the intersection of culture, creativity and business. Over the last decade, she has worked in music, live events and sport, helping brands develop relevant narratives and connect with their audiences in a more authentic way. In 2018, she co-founded DROP Dance Society, a label and series of events that evolved into an international promoter, collaborating with platforms and venues such as Primavera Sound, Hï Ibiza, Soho House and Brunch Electronik. At the same time, she has curated music for brands such as The Hoxton and platforms such as Keakie. She has led the development of partnerships at elrow, Monegros and Athletic Club, and is currently driving the business in Spain for TicketSwap.