Ama Walton (DE)

Ama Walton is General Counsel & Chief People Officer at SoundCloud, where she leads the company's global Legal, Content Licensing, Trust & Safety, and People functions. With extensive experience at the intersection of music, entertainment, and technology, Ama has built a reputation as a strategic business leader in the music industry who combines business and legal expertise with a people-first approach.

Before joining SoundCloud, Ama held senior legal leadership roles advising high-growth rightsholders and media companies, developing deep expertise in commercial transactions, licensing, intellectual property, employment, and corporate governance. She holds a law degree from the Ludwig Maximilian University in Munich and King's College in London, and is admitted to practice in Germany. She is also a certified business mediator and business coach.

At SoundCloud, Ama has been instrumental in shaping the company's creator-first strategy. She played a pivotal role in launching Fan-Powered Royalties, Fans, and First Fans, innovative initiatives designed to strengthen artist-fan relationships and create more equitable opportunities for creators to build sustainable careers. She shaped SoundCloud’s AI partnership strategy and led the legal and operational transformation required to evolve SoundCloud's monetization and distribution offerings, helping establish new ways for artists to generate income on the platform.

Known for her authentic, approachable leadership style, Ama brings a human perspective to complex, data-driven conversations, making sophisticated business and legal concepts accessible to diverse audiences. Her work has helped position SoundCloud as a leader in supporting independent, DIY, and self-releasing artists, contributing to the continued evolution and growth of the global music industry.