It started as a passion for bass music: At the age of 16, Luke Hood set up two YouTube channels to share his favourite new music with friends. He named them UKF. Two of the earliest multi-artist, genre-focused channels on YouTube, within a year both UKF Dubstep and UKF Drum & Bass had amassed over a million subscribers and captured one of the most critical moments in our time: both musically, as the bass revolution took over the entire globe, but also how new music is delivered and experienced by young audiences.
Ditching his supermarket shelf stacking job, Luke moved to London, partnered with leading indie music company AEI Group, launched a third UKF channel and developed the brand into the global tastemaking phenomenon it has since become. Over 2 billion views, 10 million subscribers, events and festival takeovers in every corner of the world and some of the best selling albums in bass…. During the last seven years UKF has set a series of matchless benchmarks in curator-based content. With a hugely loyal and engaged fan community, UKF has also been a key career-breaking platform for some of electronic music’s biggest names such as Knife Party, Nero, Netsky, Flux Pavilion, Sigma and Sub Focus.
Now 24 and director at AEI Group, Luke continues to take his brand from strength to strength. And he does so while seeking out the most exciting music of tomorrow, identifying music, tech and social trends and providing guidance, resources and development to AEI Group’s portfolio of new music brands such as TheSoundYouNeed, SubSoul, AllTrapMusic and NoCopyrightSounds. Read more