The Evolution of Sponsorships: from Visibility to Immersion
Conference
The Evolution of Sponsorships: from Visibility to Immersion
Speakers: Lotte van den Broek (Creative Director), & more speakers TBA
Moderator: Margriet de Kroon (Marketing Director, TicketSwap)
In today’s experience-driven entertainment landscape, traditional brand visibility is no longer enough. Audiences expect meaningful interactions, authentic storytelling and added value, pushing sponsorships far beyond logos on stage banners and branded activations.
This panel explores how sponsorships have evolved from transactional visibility deals into immersive partnerships that actively shape the event experience. From curated side programming and fan engagement to cultural storytelling and community-building, brands are increasingly becoming creative collaborators rather than passive financiers.
How can events and brands create partnerships that feel authentic instead of intrusive? What makes fans genuinely engage with branded experiences? And how do you balance commercial objectives with cultural credibility?
Bringing together professionals from across music, events and brand partnerships, the conversation will unpack the future of sponsorships in an industry where relevance, creativity and emotional connection matter more than ever.
Conference FAQ
The ADE Pro Pass provides access to our complete conference program. As well as:
+ Year round access to ADE Pro's networking platform & database
+ Join dedicated networking events and sessions
+ Access to all official ADE Business Hubs
+ Access to the complete festival program (limited capacity at venues)
+ Access to the Arts & Culture program (limited capacity at venues)
+ Receive the official ADE bag
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 11.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 300 of Amsterdam’s finest music and nightlife spaces — with 3.300+ artists performing at 1.200+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2026 Bag
Your ADE Pro Pass comes with the limited edition ADE 2026 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
If you want to apply for ADE 2026, you can fill in the form here. If you're interested in contributing to ADE Pro or Lab, whether through a keynote, panel, workshop, or proposal for a relevant speaker or topic, we’re open to ideas with clear focus and industry value.
Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.
NOTE: This leads you to a page of the Weeztix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Weeztix.
If you are stil unable to find your festival ticket(s), please contact the individual festival event organizers.
If you are still unable to find your Pro Pass, please contact us at [email protected].
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