23/10

Natty Lou & DNBIYF presents: The Sweet Spot - Industry Showcase

Natty Lou & DNBIYF presents: The Sweet Spot - Industry Showcase

‘The Sweet Spot’ is a music industry showcase presented by Natty Lou and Drum 'n Bass in Your Face (DNBIYF), taking place during Amsterdam Dance Event at Sugar Shack on Rokin 70 in Amsterdam.

Created as a meeting point for like-minded artists, music industry professionals and ADE visitors, ‘The Sweet Spot’ brings together new music, creativity and artist development in an intimate and colourful setting of a sweet shop.

Throughout the showcase, participating artists will share insights into their upcoming releases, creative processes, artistic development and the way they build and present their identity as an artist. Music plays an important part throughout the experience, with selected tracks, musical performances and live moments accompanying the presentations.

‘The Sweet Spot’ welcomes bookers, managers, artists, labels, music professionals, music media and anyone interested in discovering new music and artists during ADE.

Entry is free and capacity is limited. Guests are welcome to drop by during the programme, but we recommend arriving early as the venue may reach full capacity quickly.

LINE-UP: Natty Lou / MAE.LIE / Yue / CaitC / Winwel / VicebyLara / Kidtellem & more TBA.

Sugar Shack

Rokin 70

Located on Rokin in the heart of Amsterdam, Sugar Shack is a colourful and playful candy store with a unique atmosphere. Its vibrant interior and distinctive character make it a fitting setting for The Sweet Spot during Amsterdam Dance Event.

View Venue

Rokin 70

Located on Rokin in the heart of Amsterdam, Sugar Shack is a colourful and playful candy store with a unique atmosphere. Its vibrant interior and distinctive character make it a fitting setting for The Sweet Spot during Amsterdam Dance Event.

View Venue

Festival FAQ

ADE Festival tickets are sold individually by the festival event organizers, but you’ll also be able to purchase them through the ticket links on the event pages on our website here.

Not to worry! Make sure to contact the event (or their ticketing provider) you are visiting as soon as possible with as many details about your order; name, email address, amount of tickets, etc. Once they've recovered your order, the tickets can be resent to your email.

Need help to find your event's contact details? Message us at [email protected] and we'll be happy to help.

Most festival events have an age limit of 18+ (and sometimes even 21+ or 23+). These are Dutch governmental rules which state that below the age of 18 you are not allowed to enter a club.

Please double-check the promoter's or venue's website to be sure you can access the event!

Yes, the ADE Pro Pass grants you access to all ADE official festival events.

Be aware though that there are over 1,200 events during ADE that you can enter with the Pro Pass wristband and that ADE cannot guarantee access. There is a limited capacity that each venue can take into account for Pro Pass holders. This means for some of the more crowded events you have to arrive early. Once capacity is reached, we will go over in a full-for-now policy. The festival event organizer will decide when and if more people are allowed to go in.

The ADE Pro Pass is the perfect fit if you are planning on enjoying the combination of day and night events. If you want guaranteed access to a particular festival event, we advise you to get a single festival ticket instead.

We dance together, so please be mindful of yourself and each other. We expect an open attitude from our visitors towards other guests, regardless of their origin, gender, sexual orientation, religion and age. If you see or experience any unwanted attention, harassment or behavior of any kind that makes you uncomfortable, please speak out and notify staff.

Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.

ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:

♥ Respect each other’s beliefs and differences

♥ I love my ears

♥ Using alcohol or other drugs is never without risks

♥ Know your limits and respect those of others

♥ Enjoy safe sex without regrets

♥ Love your body

♥ Get home safe

♥ Take care of each other

♥ The crew is there to keep you safe


Have fun and Celebrate Safe!