Heart&Seoul Ep.2: HAEJANG
Heart&Seoul Ep.2: HAEJANG
HAEJANG at ADE 2026 is a dedicated daytime recovery and cultural experience designed to help festivalgoers pause, reset, and recharge. Situated in an inviting retail space centered around Korean self-care and wellbeing, the event offers a free, welcoming environment where visitors can rejuvenate through curated hydration drinks, snacks, and Korean beauty experiences. Set against a live soundtrack by Korean electronic artists, HAEJANG introduces the traditional Korean culture of recovering together, blending a mindful ambient atmosphere with authentic cultural storytelling so attendees leave refreshed and equipped for the rest of ADE week.
Concept404 is a curated retail space located in De Pijp, dedicated to bringing contemporary Korean fashion and street culture to Europe.
Beyond fashion, Concept404 functions as an open community platform, hosting collaborative events for creatives whose values align with ours. We are built on the belief of creating bridges rather than barriers, connecting people through design, culture, and shared experiences.
Concept404 is a curated retail space located in De Pijp, dedicated to bringing contemporary Korean fashion and street culture to Europe.
Beyond fashion, Concept404 functions as an open community platform, hosting collaborative events for creatives whose values align with ours. We are built on the belief of creating bridges rather than barriers, connecting people through design, culture, and shared experiences.
Festival FAQ
ADE Festival tickets are sold individually by the festival event organizers, but you’ll also be able to purchase them through the ticket links on the event pages on our website here.
Not to worry! Make sure to contact the event (or their ticketing provider) you are visiting as soon as possible with as many details about your order; name, email address, amount of tickets, etc. Once they've recovered your order, the tickets can be resent to your email.
Need help to find your event's contact details? Message us at [email protected] and we'll be happy to help.
Most festival events have an age limit of 18+ (and sometimes even 21+ or 23+). These are Dutch governmental rules which state that below the age of 18 you are not allowed to enter a club.
Please double-check the promoter's or venue's website to be sure you can access the event!
Yes, the ADE Pro Pass grants you access to all ADE official festival events.
Be aware though that there are over 1,200 events during ADE that you can enter with the Pro Pass wristband and that ADE cannot guarantee access. There is a limited capacity that each venue can take into account for Pro Pass holders. This means for some of the more crowded events you have to arrive early. Once capacity is reached, we will go over in a full-for-now policy. The festival event organizer will decide when and if more people are allowed to go in.
The ADE Pro Pass is the perfect fit if you are planning on enjoying the combination of day and night events. If you want guaranteed access to a particular festival event, we advise you to get a single festival ticket instead.
We dance together, so please be mindful of yourself and each other. We expect an open attitude from our visitors towards other guests, regardless of their origin, gender, sexual orientation, religion and age. If you see or experience any unwanted attention, harassment or behavior of any kind that makes you uncomfortable, please speak out and notify staff.
Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.
ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:
♥ I love my ears
♥ Using alcohol or other drugs is never without risks
♥ Know your limits and respect those of others
♥ Enjoy safe sex without regrets
♥ Love your body
♥ Get home safe
♥ Take care of each other
♥ The crew is there to keep you safe
Have fun and Celebrate Safe!