Inside MENA's Booming Music Scene: What You Need to Know
Conference
Inside MENA's Booming Music Scene: What You Need to Know
Speakers: Nicole Moudaber (Artist), DISH DASH (Artist), Sezer Uysal (Owner, Theory X)
Moderator: Yasmine Rasool
As MENA and Africa continue to shape global music culture with acts like Mohamed Ramadan, Tyla and Amaarae performing at Coachella, or Saudi artist Mishaal Tamer breaking into the viral charts in Latin America, ADE Pro looks at the local DJs, artists and producers driving the region's explosive growth in music consumption, the companies at the forefront of that growth, the thriving Moroccan and Egyptian rap scenes, alongside the pop and hybrid forms such as Khaliji from the Levant and Gulf regions. Which countries are most open to foreign acts and which MENA acts are keen to collaborate with acts from Europe, Asia and the Americas? Who are the managers and bookers working with both MENA acts and foreign artists? And what genres are filling the region's dance floors?
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband
Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 21: 14:00 to 20:00
Wednesday October 22: 08:30 to 20:00
Thursday October 23: 09:00 to 20:00
Friday October 24: 09:00 to 20:00
Saturday October 25: 10:00 to 20:00
Sunday October 26: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
Stromma - Pier 6 | Central Station
Address: Damrak 16, 1012 LH Amsterdam
Tuesday October 21: 10:00 to 22:00
Wednesday October 22: 09:00 to 22:00
Thursday October 23: 09:00 to 22:00
Friday October 24: 09:00 to 22:00
Saturday October 25: 09:00 to 22:00
Sunday October 26: CLOSED
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam at the central train station.
NOTE
Please be aware that your e-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.
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