Ask Me Anything: Marketing with Bina Fronda
Conference
Ask Me Anything: Marketing with Bina Fronda
Speaker: Bina Fronda (VP Marketing, Ultra Records)
Interviewer: Gary Smith
Bina Fronda, VP of Marketing at Ultra Records, has shaped campaigns for some of the biggest names in electronic music. In this interactive AMA, she shares insights on artist development, global marketing, and building authentic fan connections — and answers your questions about navigating today’s fast-changing music industry.
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
Related Events
COLORS Keynote with Kosta Elchev | Music x Brands
Kosta Elchev (Founder of the Department and Head of Partnerships at COLORSxSTUDIOS)
Business Interview with Tomorrowland Brasil's Mario Sergio
Mario Sergio Albuquerque (Festival Director, Tomorrowland Brasil | Co-founder, ARCA), Renske van Kollenburg
Meet the Agents
Hugh Parsons (Agent, CAA), Julian Texeira (Music Agent, CAA), Laura Ruiz (Agent, WME), Crosby Stewart (Agent, WME), Logan Handelsman (Agent & Music Touring, Wasserman), Oliver Gunns (Coordinator, UTA), & more speakers
HOMECOMING™ x ADE Customisation Workshop
Create a HOMECOMING™ x ADE co-branded shirt
ADE Expo: Soundsystem Culture | Curated by Ikael Melchizedek
Exhibition on the spirit of sound system culture
Morning Coffee at the Weeztix Hub
Real Data, Real Insights: How Early-Stage Music Tech Gets Funded
Andres Lauer (Partner, Outpost Partners)
Songtradr | The Next Decade of Music: Technology and Capital Reshaping the Business
Paul Wiltshire (CEO, Songtradr), Renske van Kollenburg
Meet the Managers
Cristiana Votta (Managing Director, Black Coffee & Alegria Agency), Kwame Kwaten (Managing Director, Ferocious Talent), Matt Caldwell (Founder & CEO, MCPR), Joe Smooth (CEO, Joe Smooth Music), Kenneth Komisar (President, Fundadores Music LLC, NHMM LLC), & more speakers
Music, Money, and Moral Lines
Dan Lambert (Manager, Kneecap), Henk Willem Smits (Journalist, Follow the Money), Ellen Evers (Festival Director, DGTL).