Yasmine Rasool (SA)

Yasmine Rasool is a Cultural Advisor and the Business Development Lead at UNation. Her career spans cultural programming, brand partnerships, and talent development across the MENA region and its diaspora.

As Founder of WAASTAA, she champions regional artists and cultural storytelling on an international stage. Her work focuses on partnerships, business development, and connecting talent with the right people and opportunities. She also links brands with meaningful cultural narratives through strategic partnerships, PR, and marketing.

She maintains an extensive network across museums, galleries, and film institutions worldwide, and is a regular presence at international film festivals, art exhibitions, and industry events. Yasmine is dedicated to elevating MENA creative talent and building lasting cultural connections on a global scale.