YouTube Music Hub Thursday

YOUTUBE MUSIC @ ADE 2022

YouTube and YouTube Music are open platforms for artists and creators to connect with fans around the world. In October 2022 these platforms will expand to Amsterdam to offer a variety of exciting sessions at ADE. Join them to learn more about YouTube Music, meet experts from their YouTube teams or simply have a coffee and meet up with the industry at Mayer Manor. These events are an encore for everyone who loves and makes music and anyone who is part of the industry.
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PROGRAM THURSDAY 20/10

YouTube Analytics for Artists 12:00 - 12:45
This workshop will present how the new “Analytics for Artists” gives artists the most comprehensive and complete view of their audience, global reach and performance across YouTube.
“Analytics for Artists” will be available for all Official Artist Channels, and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.

Speaker: Luca Donvito

Dance/Electronic playlisting on YouTube Music 13:00 - 13:45
James McGuinness, Label Relations Manager from our UK Label team will take you through the new Dance/Electronic playlists on YouTube Music and discuss how to pitch your releases for programming support globally.
Speaker: James McGuinness, Label Relations Manager EMEA, YouTube Music

How to strengthen your community as an artist through video content on YouTube 14:00 - 14:45
During this session, artist managers, YouTubers-turned-artists and artists-turned-YouTubers will discuss their best practices on how they shape and strengthen their community through video content. Panelists include Nigel van Ommeren, manager of a.o. Sevdaliza; Titus Hajek Moore, consultant for EMPIRE and manager of ZHU and Gallant; Kleine John x Chavanté, two Gen-Z creators turned into artists and finally Kans, who has walked the opposite path.

Speaker: Wally Ahmady

YouTube Channel Workshop for Songwriters & Producers 15:00-15:45

This "laptops-up" workshop will empower you to create and maintain your very own YouTube channel. During this session, you will learn best practices, optimization strategies, and other tips specifically designed for a songwriter to showcase their work. Already have a channel? We will see how we can optimize and improve your existing channel. Don’t have a channel yet? You will be able to work directly with a YouTube Music Team member to build a songwriter channel from scratch in real time.

Speaker: Claire Pichon (Manager, Music Publishing Partnerships, YouTube)

Shorts Best Practice for Artists & Labels 16:00-16:45

This Shorts Masterclass will cover Shorts best practices with artist case studies, showcasing multiple methodologies on how to use the product the best way possible within and outside of an artist release cycle. We want to show the value of Shorts as an essential promotional tool for artist discovery.

Speakers: JP Sing, Music Content Strategist, YouTube

YouTube Case Studies 17:00-17:45
How can artists and labels leverage the YouTube platform to engage with their fans, gain new audiences and innovate? Get inspired by case studies and examples shared in this session. Presented and moderated by Chiara Santoro, Head of Scaled Label Relations, EMEA.
Speaker: Chiara Santoro, Head of Scaled Label Relations EMEA, YouTube Music

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This event is accessible for: Pro Pass holders & Lab Pass holders