What’s Next: an interesting conversation between a young professional at the beginning of his / her career and a more seasoned professional in the same work field. On what were their first career steps, initial struggles, errors and first successes, the (rapid) change of the industry, what they’ve learned along the way, the biggest fuckups etc. and how to have a sustainable career. This session has a main focus on the PR side of the industry.
Lydia Laws is the founder and director of Lydia Laws PR (LLPR), an international boutique PR agency for artists, labels and event brands, specialising in electronic music. Now in its fourth year, her current roster includes Sasha, BLOND:ISH, Matador, Andres Campo, Last Night On Earth, Rony Seikaly and Elliot Adamson, alongside exciting fresh talent, and has worked with artists such as Dusky, Lee Burridge, Art Department, Henry Saiz and All Day I Dream. Labels she has worked with include Warner Music, Late Night Tales, Balance Music and Virgin EMI. Previously she was Head of Digital at Neighbourhood PR, after starting out in music journalism at Ibiza Spotlight. Lydia has participated on ADE panels, including speaking at ADE Green. A passionate environmental advocate, she is deeply interested in promoting and encouraging positive environmental change within the electronic music industry and beyond, and is a key member of Bye Bye Plastic, a plastic-free initiative founded by Vivie-Ann Bakos AKA BLOND:ISH. She was also a mentor for She Said So’s she.grows program.
Melissa Taylor is the founder and Managing Director of Tailored Communication. She has worked in electronic music for 20 years with many respected companies - including 5 years as in-house press officer at Fabric London and as part of the team that created Simple Records, alongside Will Saul. Trained at Slice PR after University, she’s worked national and international press campaigns for artists as diverse as Moloko, Sir Norman Jay, John Peel, DJ Hype, Scuba, Pearson Sound, Avalon Emerson, Paula Temple, Nitin Sawney, Diplo, Ben Ufo, Howie B, James Lavelle, Ostgut Ton, Shackleton, VCMG, Gudrun Gut, Fink, Four Tet, Nicolas Jaar, Laurel Halo and Nina Kraviz. She also has numerous freelance writing credits as a music journalist. In 2006 she relocated to Berlin to found her own press agency, Tailored Communication, for clients that initially included Ostgut Ton, Simple, Playhouse and Monika Enterprise. Tailored has grown entirely through word of mouth and client recommendations into one of the worlds leading independent music press agencies, working with a range of highly respected artists and record labels. Tailored was the first music PR agency to offer Worldwide coverage for print, online and radio promotion - taking a holistic approach to projects rather than narrowly focusing on single territories - and the agency is dedicated to working with independent electronic focused labels & artists. All Tailored’s projects are hand picked over a considered A&R process that ensures every project the company undertakes has the love of the music at it’s core.