TicketSwap presents the first edition of its Global Promoter Hub

Thursday, 17 September 2026
For the first time, TicketSwap is hosting a Global Promoter Hub in partnership with ADE at RIVVIA, The Empress Amsterdam. The Hub will be a dedicated meeting place for promoters, venues and industry professionals from across the live events industry, all accessible with an ADE Pro Pass. TicketSwap's home at ADE will act as a Networking Hub during the day, hosting panels and conversations, then switching gears with drinks and music at night.

Learn from the best

On ADE Wednesday and Thursday, the hub will host panels featuring Duncan Stutterheim (co-founder of ID&T), Juan Arnau (founder of elrow), Artur Mendes (co-owner of Boom Festival), and Aurélia Sarah Ortiz (founder of Encode Talent), who will channel their practical experience on topics from modern sponsorship models and changing fan expectations to the impact of AI algorithms and booking strategy.

Also, featured from ADE Wednesday to Friday will be a photography exhibition curated by Dennis Branko, with work by Tim Buiting, the Amsterdam City Archives, and other iconic photographers, covering three decades of Amsterdam nightlife, tracing the trends and venues that shaped the scene. Go on a journey through time, via film and digital cameras to venues such as the iconic RoXY. Alongside the exhibition, a listening bar will offer a place to step away from the ADE rush, with a chilled-out soundtrack and no agenda.

Learn from the best

On ADE Wednesday and Thursday, the hub will host panels featuring Duncan Stutterheim (co-founder of ID&T), Juan Arnau (founder of elrow), Artur Mendes (co-owner of Boom Festival), and Aurélia Sarah Ortiz (founder of Encode Talent), who will channel their practical experience on topics from modern sponsorship models and changing fan expectations to the impact of AI algorithms and booking strategy.

Also, featured from ADE Wednesday to Friday will be a photography exhibition curated by Dennis Branko, with work by Tim Buiting, the Amsterdam City Archives, and other iconic photographers, covering three decades of Amsterdam nightlife, tracing the trends and venues that shaped the scene. Go on a journey through time, via film and digital cameras to venues such as the iconic RoXY. Alongside the exhibition, a listening bar will offer a place to step away from the ADE rush, with a chilled-out soundtrack and no agenda.

Throughout ADE, TicketSwap's Global Promoter Hub will bring together people working across the live music industry, creating space to exchange ideas, meet new people and take a moment away from the intensity of the week.

Join TicketSwap by securing your ADE Pro Pass now.

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