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Opening our online community for free to reunite in 2021

Thursday, 08 April 2021
It is now more important than ever to continue ADE's primary mission of reuniting the global music scene, so we're calling on music professionals around the globe to join us on a focused path leading towards reopening. Through interactive online sessions, focused discussions and more, we invite you on the Road to ADE — completely free of charge.

ADE in Conversation: An interactive discussion series, live from Felix Meritis in Amsterdam

Save the date: Thursday, April 15th — 5 PM CET (11am EDT)

On our mission to inspire, inform and help steer our scene through the coming months, we invite you to join ADE in Conversation. The livestreaming series kicks off with an hour-long session on Thursday, April 15th and features live industry experts, artists and top executives guiding us through the most important developments in positive and constructive spirit.

The path to reopening our scene
The first ADE in Conversation will feature leading players from the live sector on their move back towards a state of normality, and how they'll be doing things differently post-Covid. Event organisers will share their vision, including Fieldlab Events on the process of the test events in the Netherlands, alongside Creative Artists Agency and UK-based Swallow Events, one of the first companies to introduce a rapid testing kit for festivals and events.

New opportunities for artists: NFTs

After making headlines with their recent NFT projects, artists Richie Hawtin and 3Lau- who sold his first collection of NFTs for $11.7m - will join us on a deep dive about the real and perceived value of NFTs, what the implications are for the future of music ownership, and most crucially, whether they are here to say.

More information on the program will follow soon, so sign up to stay in the loop.

Become an active part of the Road to ADE as we form a new blueprint for post-pandemic events together.

The Amsterdam Dance Event Foundation remains dedicated to fostering the global electronic music industry and providing a place to connect, inspire and share experiences. As we are heading into a crucial make-or-break time for event organisers, creators and other music professionals, it becomes all the more important to extend our support to all of you and eliminate the threshold required to take advantage of this huge reset.

Through key learnings from international success cases, innovations and strategies shared across a growing network of peers, we invite you to find out together how the post-Covid structure of the music business will look.


What can I expect?

⇨ Create a free account and access the ADE community, connect and exchange ideas across a growing network of peers

⇨ Join the discussion on international success cases, rapid developments and strategies on the path to reopening

⇨ Participate in interactive livestreaming sessions with industry experts, professionals and like-minded enthusiasts

⇨ Enjoy selected highlights from the ADE Pro + Lab program, plus much more to come soon...


Create your free account now and explore a new world, new ways and new opportunities together as we pave the way to ADE 2021.

Become an active part of the Road to ADE as we form a new blueprint for post-pandemic events together.

The Amsterdam Dance Event Foundation remains dedicated to fostering the global electronic music industry and providing a place to connect, inspire and share experiences. As we are heading into a crucial make-or-break time for event organisers, creators and other music professionals, it becomes all the more important to extend our support to all of you and eliminate the threshold required to take advantage of this huge reset.

Through key learnings from international success cases, innovations and strategies shared across a growing network of peers, we invite you to find out together how the post-Covid structure of the music business will look.


What can I expect?

⇨ Create a free account and access the ADE community, connect and exchange ideas across a growing network of peers

⇨ Join the discussion on international success cases, rapid developments and strategies on the path to reopening

⇨ Participate in interactive livestreaming sessions with industry experts, professionals and like-minded enthusiasts

⇨ Enjoy selected highlights from the ADE Pro + Lab program, plus much more to come soon...


Create your free account now and explore a new world, new ways and new opportunities together as we pave the way to ADE 2021.

Create your free account

Join the conversation in a free-to-access community of music professionals.

Sign up