
Discover your new favorites with the ADE Assistant, crafted by EY

Navigate ADE with confidence
Scrolling through ADE’s festival page can often feel overwhelming, with takeovers happening across the city at all hours. Together with EY, we’re introducing the ADE Assistant, a tool built into the ADE web app that considers the human factors behind your ideal night out: vibe, energy, timing, venue size and a range of personal preferences that you can define on a spectrum- from niche to mainstream and every shade in between.
Rather than simply pointing you towards what’s popular, the ADE Assistant helps shape your ADE experience around you, making it easier to discover new artists, unexpected events and the right places to be at the right time.
EY and ADE share an interest in how technology can unlock new ways to experience creativity, and this is only the beginning. The tool will continue to evolve over the next three years.
For EY, the partnership provides a practical example of how the company uses AI to help people and organizations navigate complexity. Visitors’ needs are the starting point. The assistant adapts to individual preferences and context, helping visitors determine their own route through the program. In this way, EY demonstrates how human-centered AI can guide visitors through a complex offering like Amsterdam Dance Event in a personal and intuitive way.
Alongside the ADE Assistant, EY will also host an AI-focused talk during ADE. More details will be shared on our social channels.

Navigate ADE with confidence
Scrolling through ADE’s festival page can often feel overwhelming, with takeovers happening across the city at all hours. Together with EY, we’re introducing the ADE Assistant, a tool built into the ADE web app that considers the human factors behind your ideal night out: vibe, energy, timing, venue size and a range of personal preferences that you can define on a spectrum- from niche to mainstream and every shade in between.
Rather than simply pointing you towards what’s popular, the ADE Assistant helps shape your ADE experience around you, making it easier to discover new artists, unexpected events and the right places to be at the right time.
EY and ADE share an interest in how technology can unlock new ways to experience creativity, and this is only the beginning. The tool will continue to evolve over the next three years.
For EY, the partnership provides a practical example of how the company uses AI to help people and organizations navigate complexity. Visitors’ needs are the starting point. The assistant adapts to individual preferences and context, helping visitors determine their own route through the program. In this way, EY demonstrates how human-centered AI can guide visitors through a complex offering like Amsterdam Dance Event in a personal and intuitive way.
Alongside the ADE Assistant, EY will also host an AI-focused talk during ADE. More details will be shared on our social channels.