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Global Heads at SoundCloud, YMU Group, and Billboard on the power of personal branding at ADE Pro

Wednesday, 16 August 2023
SoundCloud's Global Head of Music Emmy Lovell and Global Business Development Director at YMU Music Sophia Margerison join ADE Pro 2023 together with Director of Billboard Dance Katie Bain, to share some of their best strategic insights in the era of the individual. Discover the Evolution of Artist Representation and the Power of Personal Branding with three absolute industry heavyweights, and find out how to bypass some of the biggest roadblocks we all come across. It's time to show the world your personal brand.

As part of ADE Pro's Strategies track, this in-depth session gives you an exclusive inside look at the systems for building success with your music and exceptionality:

Sophia Margerison is Global Business Development Director at YMU Music and has over fifteen years of experience in leading agency and A&R roles. She's based between London and Los Angeles and has an impressive network of A-list DJs and producers. In the past, she signed artists including Kawala, Ebenezer, Maximillian, and Bryn to Virgin EMI Records, where she worked as Senior A&R Executive. She understands both music executives and artists that drive the music business and shares her knowledge on ADE Wednesday with Katie Bain and Emmy Lovell.

By working closely with artists, managers, and labels worldwide, SoundCloud's Global Head of Music Emmy Lovell, has gained relationships, capabilities, and insights that connect SoundCloud's listeners and their favourite artists. She's a veteran music industry executive and has developed major campaigns for global artists including Kyle Minogue, The Chemical Brothers, Deadmau5, and many more.

Moderator Katie Bain is the Director of Billboard Dance, overseeing print and digital coverage of the genre. She began her writing career after earning a degree in journalism and mass communication at the University of Wisconsin. She's spent the last fifteen years in Los Angeles, where she's served as Senior Music Writer at LA Weekly, a staff writer at international festival brand Insomniac events, and as the Senior Editor of Beatport News.

As part of ADE Pro's Strategies track, this in-depth session gives you an exclusive inside look at the systems for building success with your music and exceptionality:

Sophia Margerison is Global Business Development Director at YMU Music and has over fifteen years of experience in leading agency and A&R roles. She's based between London and Los Angeles and has an impressive network of A-list DJs and producers. In the past, she signed artists including Kawala, Ebenezer, Maximillian, and Bryn to Virgin EMI Records, where she worked as Senior A&R Executive. She understands both music executives and artists that drive the music business and shares her knowledge on ADE Wednesday with Katie Bain and Emmy Lovell.

By working closely with artists, managers, and labels worldwide, SoundCloud's Global Head of Music Emmy Lovell, has gained relationships, capabilities, and insights that connect SoundCloud's listeners and their favourite artists. She's a veteran music industry executive and has developed major campaigns for global artists including Kyle Minogue, The Chemical Brothers, Deadmau5, and many more.

Moderator Katie Bain is the Director of Billboard Dance, overseeing print and digital coverage of the genre. She began her writing career after earning a degree in journalism and mass communication at the University of Wisconsin. She's spent the last fifteen years in Los Angeles, where she's served as Senior Music Writer at LA Weekly, a staff writer at international festival brand Insomniac events, and as the Senior Editor of Beatport News.

The ADE Pro Conference is rapidly shaping up. Besides highlights such as the first-ever live interview with Claptone and a deep immersion masterclass and audiovisual performance by Max Cooper, ADE Pro Pass Holders get access to all conference tracks and specialist sessions, plus a plethora of networking events, matchmaking sessions and much more.

Get your ADE Pro Pass now — rates go up in just a few weeks:

ADE Pro Pass

More information coming soon.

€649,-
  • Valid all five days
  • Full access to all conference tracks: ADE Pro, ADE Green, ADE Beats, BMIM and more
  • Join networking events and sessions, plus new matchmaking formats
  • Access to all official ADE Business Hubs
  • Year round access to ADE Pro's networking platform & database
  • Access to the full Festival program with new improved Festival access experience (limited capacity at high-demand venues)
  • Access to the Arts & Culture program (limited capacity at high-demand venues)
  • Receive the official ADE 2024 Bag
Coming soon