Out of the feed, into the moment: 30 YEARS ADE with Heineken

Friday, 09 October 2026
Heineken is spotlighting those who choose real-world experiences and connections over life online during ADE week. As our Main Partner, Heineken joins the 30 YEARS ADE celebrations with giveaways and an opening party. Discover what's in store throughout the week.

Calling all 'Outfluencers'

Would you rather share a feast than a feed? A round more than a reel? Do you have a 21:00 - 05:00 mentality? Then you may be an 'Outfluencer', someone who would rather toast than post. This ADE, Heineken is inviting everyone to head out and enjoy the city, with the chance to win an ADE Pro Pass or one of over 400 tickets to events all over town, including sold-out events.

To take part and have a chance to win, register on Heineken's website. Once registered, you'll receive an invite to Heineken's opening event at Club NYX on ADE Wednesday. Across four floors, the Amsterdam club marks the start of ADE together with Heineken, with the lineup still to be announced and ADE Pro Passes given away throughout the night to a lucky few.


Calling all 'Outfluencers'

Would you rather share a feast than a feed? A round more than a reel? Do you have a 21:00 - 05:00 mentality? Then you may be an 'Outfluencer', someone who would rather toast than post. This ADE, Heineken is inviting everyone to head out and enjoy the city, with the chance to win an ADE Pro Pass or one of over 400 tickets to events all over town, including sold-out events.

To take part and have a chance to win, register on Heineken's website. Once registered, you'll receive an invite to Heineken's opening event at Club NYX on ADE Wednesday. Across four floors, the Amsterdam club marks the start of ADE together with Heineken, with the lineup still to be announced and ADE Pro Passes given away throughout the night to a lucky few.


More to come

The opening event is only the start. Stay tuned to our socials, as more giveaways and chances to get out and enjoy ADE will be announced throughout the week.