10 new & improved ways to use your ADE Pro Pass to the fullest

Across our primary Conference Hub at Felix Meritis, nearby Business Hubs Andaz and Rosewood, the TicketSwap Promoters Hub and more, ADE Pro 2026 convenes the industry's foremost visionaries, innovators, and creators. Tailor your schedule across key themes, from 30 years of dance music heritage to the future of music tech, all within short walking distance along the city's most famous canals.

ADE Pro's dedicated business lounges across Felix Meritis, Andaz, and Rosewood are built for dealmaking and spontaneous meetings. Take advantage of the highly requested targeted matchmaking sessions (more than ever before!) and 15+ daily networking drinks designed to expand your international reach and build lasting relationships with the global music industry - all exclusively accessible with the ADE Pro Pass.

Your ADE Pro Pass grants entry to ADE's sprawling nighttime and arts program across 300+ venues citywide (including sold out shows when capacity allows). Navigate your evenings smoothly by using the upgraded Festival Access Map in real time.

Following last year's successful debut program, the luxurious Rosewood Amsterdam on the Prinsengracht returns on a much larger scale as a full-scale Business Hub takeover. Alongside high-level discussions and industry mixers, Rosewood now serves as the dedicated home base for ADE Pro’s flagship ‘Meet the...’ matchmaking series. These curated, high-velocity matchmaking speed-meetings cut through the noise to place you directly across the table from verified gatekeepers:

▸ Meet the Bookers & Promoters: Pitch talent directly to international festival programmers, venue bookers, and event operators.
▸ Meet the Media: Secure face time with leading editors, critics, and publicists from top international music publications and trade press.
▸ Meet the DSPs & Streaming Leads: Connect directly with streaming curation teams, playlist editors, and digital distribution heads to navigate algorithmic and editorial reach.
▸ Meet the Managers: Share roster ideas, strategic collaborations, and talent representation strategies with top-tier artist management executives.
▸ Meet the Startups & Tech Innovators: Connect music-tech founders, venture investors, and developers exploring AI and cutting-edge live performance tooling.
▸ Meet the Regional Delegations: Forge direct trade bridges with market specialists across our 2026 focus regions, including Sub-Saharan Africa, the MENA territory, and Brazil.

Connect with the global electronic music industry before, during, and long after October. Your ADE Pro Pass unlocks full access to the ADE Pro database within the official ADE App. Browse attending delegates, search companies by sector or territory, and utilize enhanced AI Matchmaking to find industry matches and coordinate your week on the go.

The signature ADE collector's item marks three decades of dance music history. Included exclusively with every ADE Pro Pass, the special edition ADE 2026 Bag created in collaboration with Nike, is spacious and functional for all your daily conference essentials.

Together with Dockyard and Mystic Garden, your ADE Pro Pass now grants exclusive access to the VIP Area at Dockyard x Mystic Garden during ADE. That means VIP access just for you and other Pro members, to skip the queues and enjoy the perfect vantage point.

Stay connected wherever your schedule takes you without roaming friction or hunting for venue Wi-Fi. Every ADE Pro Pass holder can activate a complimentary travel eSIM loaded with unlimited high-speed data for the duration of ADE, ensuring you can manage meetings, check the ADE App, and coordinate festival plans smoothly on the move.

Navigate Amsterdam effortlessly between daytime discussions and nighttime showcases. Every ADE Pro Pass includes 5 days of unlimited, complimentary travel across GVB's entire city network, including metro, tram, bus, and night lines. It is by far the smoothest and fastest way to get across town during ADE week.

Maintain your routine and recharge during the year's most intensive week. Pro Pass holders receive 7 days free access to all 250 Basic-Fit clubs across the Netherlands.