Victor de la Serna (ES)

Victor de la Serna – Bookings Director Victor is responsible for the DJ booking and programming for all elrow events worldwide. He is also a primary source of support for CEO Juan Arnau on strategic decisions regarding the elrow tour, brand, and geographical expansion. Victor brings an unparalleled diversity of music industry experience to elrow, including his role as Soul & Dance Buyer at HMV Oxford Street in London, the UK’s highest grossing record store, establishing and managing the Spanish and Australian editions of seminal dance music magazine, DJ Mag, and 10 years as a resident DJ and booker for different parties at Pacha and Ministry of Sound in London. Having achieved industry-specific success in 3 markets as widely varied as the UK, Spain, and Australia, Victor’s international expertise is a key asset as elrow expands globally.
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