TRAX (GB)
TRAX is the artist-first music platform where top fans hear new releases before anyone else. By rewarding engagement with exclusive music, TRAX is placing fandom at the centre of the listening experience, enabling artists to know exactly who their fans are, and reward them in ways that accelerate audience growth and revenue generation.Direct-to-fan platforms are a key tool in harnessing engagement, especially as artists and labels place more emphasis on digital autonomy and escaping the algorithm. Artists on TRAX can limit access to new music with SMS, email, or pay-gated features - building momentum at all career stages, and appeal across genres and demographics. TRAX has registered over 4,000 users and delivered results for GoldLink, Blanco, White Lies, Jimothy Lacoste, and more.