Theo Gentilli has worked in club culture and live music for since 2010. He has set up, or been instrumental in the rise of 3 clubbing institutions, a music magazine and a club ticketing company. He also consults for one of UK's most prestigious live music venues on music strategy. He now runs an agency poised at the intersection of brands and music culture. Warm Street works across clients such as Red Bull, Adidas, Airbnb to help connect them to underground music culture.