Records Steven de Graaf is Director of Global Partnerships & Live at Spinnin’ Records, one of the worlds’ leading music labels in the dance industry. He has spent almost 10 years in the music industry creating impactful partnerships for some of the world’s best loved brands, festivals and artists.
Prior to joining Spinnin’ Records, Steven worked for national radio station 538 as an Entertainment Manager and Manager Concepts & Events setting up collaborations with leading festivals, and organizations such a Mojo concerts, creating bespoke partnership concepts with world-class artists including Afrojack and Beyonce.
At Spinnin’ Records, Steven has set up the Global Partnerships & Live division – helping brands and artists to create meaningful campaigns integrating music, publicity rights, live events and artist support. He has set up partnerships for international brands including Coca-Cola, Sony, Desperados, Airbnb, Spotify, Ubisoft and is the mastermind behind the renowned Spinnin’ Hotel in Miami. Outside of work, Steven loves to travel, discovering the exotic places on his bucket list.