Stephen Mai (GB)
Stephen is an multiple award winning, senior creative, strategic marketing and content professional armed with an unparalleled track record of creating engaging 360 degree campaigns that truly resonate with global youth audiences. At Boiler Room he leads a division with teams across marketing, communications, film, production, music programming and creative. In his first 6 months he has driven exponential audience growth increasing their social ecosystem by 68% YOY and driving the reach up 90% YOY to reach 260m per month. BR has also seen a 500% increase YOY in press coverage taking the brand across the spectrum of mainstream media. He also launched 4:3, a new narrative driven platform designed to evolve the media brand by merging live events, video content and the role of cultural institution. This proposition launched with a 10m views and over 120m reach in PR and content reach in month 1. Stephen has also drove a new ‘Youth TV’ programming slate designed to create cultural entertainment formats for the next generation. He brokered a T-shirt collaboration the BFC and designer Liam Hodges. Most recently Stephen lead the 360 project System, a multi platform campaign designed to subvert the negative media coverage of ‘migration’ through installation, parties, performances, live broadcast and film celebrating migration’s impact on music and culture. At LADbible Stephen lead and built the marketing, activation, talent and design function. In the two years he transformed LADbible from a click bait social publisher into a Cannes Lion winning platform for driving social change and pop culture empire for a new generation. His content-led campaigns have revolved around driving real social change and youth movements, focusing on environmental impact with Trash Isles and mental health with UOKM8? Beyond campaigns, Stephen has developed content franchises and unique live programming disrupting broadcast models and redefining the way people consume content across digital platforms. In his time at LADbible he brokered deals wioth talent including Al Gore, Judy Dench, Margot Robbie, Hugh Jackman, Oprah and beyond. His work has been recognised over 55 times with awards and nominations from the likes of Cannes Lion, D&AD, Creative Circle, Digiday, the Webbys, Lovies, Masters of Marketing and beyond. He recently took out the Grand Prix for his 'Redefining LAD' digital strategy at The Drum's DADI Awards. In 2018 Stephen also picked up 2 Grand Prix and 8 awards at the Cannes Lion for his LADbible campaign ‘Trash Isles’.