Shannon Herber (US)

Shannon Herber is the Founder and Chief Consultant of Wise River Consulting, where she advises artists, labels, and music companies on strategy, partnerships, and fan engagement. Her work focuses on helping clients build sustainable businesses by deepening direct-to-fan
relationships, developing community-driven ecosystems, and identifying new revenue opportunities at the intersection of music and technology.

She also serves as Head of Artist Relations & Business Development at IndyRiot, where she works with leading artists and creators to design and launch fan loyalty programs, and is an artist manager with One of Us Management.

Shannon was named to shesaid.so’s Alternative Power 100 Music List and holds several advisory and board roles, including Global Advisory Board Member for In Place of War, Co-Chair of AFEM’s Emerging Tech Committee, and Board Member at Femme House. She is a Professional Member of the Recording Academy and a member of the Association of Independent Music.

Previously, she was Managing Director of A0K1VERSE; Head of Pop & Dance/Electronic Music at the Recording Academy; Director of Operations and Tour Manager for Moby; and Manager, Publicity & Artist Relations at Universal Music Enterprises.