Sevi Spanoudi is founder and CEO of Black Major, widely recognised as one of South Africa’s most progressive and accomplished artist management agencies. Sevi comes with strong credentials, thick skin and a knack for making the impossible very real for the artists under her care. She has developed and represented artists who have delivered multi-platinum and gold-selling records and won various prestigious awards, including an MTV Europe for Best African act, while taking stages such as the football World Cup closing ceremony; the Jimmy Fallon and Jules Holland shows and most international festivals including Glastonbury, Primavera and Sonar.
The meteoric rise of DJ Lag, who also joins ADE this years, is a case in point. Five years ago Black Major discovered him in Clermont, a Durban township, creating a pioneering, minimalist electronic music that would come to be called ‘Gqom’. She sent him off on a three year touring stint, cutting his teeth in clubs from Tokyo to L.A.… today he is seen as the pioneer of a globally respected sound, has produced a track on Beyonce’s latest record and his latest EP UHURU is under consideration for a Grammy nomination.
"Black Major artists are chosen for their innovation. We believe that music out of Africa is responsible for the creation of global trends, and we are committed to increasing that impact and scale. Our job is to produce high standard content and to prepare talent for careers on a global stage”
Black Major also produces music-related film content. From documentary features, like ‘Future Sound of Mzansi’ – Spoek Mathambo’s ground breaking documentary on electronic music in South Africa – to short pieces and branded content for international brands such as Red Bull, Adidas, G-Star RAW, Boiler Room and VICE.
Sevi positions her agency firmly left of centre, with a young, hip and extremely vibrant team who like to get their hands dirty. Black Major is growing rapidly and they are excited to see ground breaking music from Africa continue to thrive and take its rightful place at the forefront of the global music scene."