Sebastien Penot ()

Sebastien Penot is the co-founder of Soundlink, the attribution layer for music marketing. Soundlink ties paid marketing spend, especially on social media, to real streaming outcomes, giving labels a clear read on the ROI of every campaign. Before founding Soundlink in 2023, Sebastien spent over four years in product at Spotify, working across Growth Markets, New Paid Opportunities and Product Innovation. Earlier he was a Group Product Manager at Farfetch and an Entrepreneur in Residence at Entrepreneur First, where he still advises early-stage startups. He is based in London.