Roger de Graaf (NL)
Roger de Graaf is one of the creative drivers of Spinnin’, the world’s leading dance label, which celebrates its 20th anniversary this year. De Graaf is Spinnin’s CEO who began his career running an Amsterdam record store before co-founding the label in 1999. Together with Jorn Heringa he has helped launch the careers of many of today’s headliners, including Afrojack, Bingo Players, Cheat Codes, Don Diablo, Fedde Le Grand, Kris Kross Amsterdam, KSHMR, Martin Garrix, Martin Solveig, Nicky Romero, Oliver Heldens, Sam Feldt and Sander van Doorn. Roger and Jorn’s ethos is to help artists make their way from the underground to a mass audience, and to take talent around the world. Their taste in music is eclectic, covering genres including old school deep house, psy trance, big room, trap, hip hop and commercial pop. Spinnin’ became part of the Warner Music Group in 2017, but is still run as a standalone business. It reaches huge numbers of dance fans through its online channels, with 24 million YouTube subscribers and almost seven million Facebook followers, while its online radio show reaches more than 30 million listeners a week.