Roger de Graaf (NL)

Roger de Graaf is the founder and one of the creative drivers behind Spinnin' Records. He began his career running an Amsterdam record store before co-founding the label in 1999 and building it into the biggest name in dance music. Known for his sharp ear for talent and hands-on approach to artist development, Roger has helped shape the sound and direction of mainstream electronic music for decades. After leaving Spinnin' Records in 2024, Roger now works as music and business consultant for young artists at Fluent Music.