Raphaella Lima (US)

Speaker (EA Games)

Raphaella Lima has been with EA for over 18 years. In her current role in Global Music Partnerships and Marketing, Raphi turns music content into international brand assets and culturally-rich campaigns. She explores the data, builds the partnerships, crafts the campaigns, secures the talent and oversees it all through streaming services, social media, trailers, commercials, press events, experiential activations and beyond. In her tenure position at EA and within the industry, she leverages her expertise, early access to artists, and data-driven consumer insights to build meaningful music marketing programs that deliver against product objectives, enhance the artist's career, and drive organic impressions and engagement. In her role as a Music Supervisor, she is responsible for music programming and the creation of custom songs for several EA franchises, including global hits such as FIFA, NBA LIVE, Madden, Need for Speed and The Sims. While at EA, Raphi also oversaw the production and release of over 100 digital soundtracks for EA Recordings. Prior to EA, she supervised music soundtracks for various extreme sports athletes and brands, such as Roxy, O’Neill, Travis Pastrana, Mike Metzger, Jeremy McGrath, Tony Hawk and more, as well as produced the first-ever music magazine on DVD, 750mph.

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