Natalia Forster (NL)

Natalia Forster has spent over 25 years building a career at the intersection of creativity, strategy, and leadership in advertising. She has worked at some of the industry's most respected international communication agencies, including Ogilvy, McCann-Erickson, Strawberry Frog, 180, Wieden+Kennedy, INDG, Visual Latina, and TBWA, where she spent nine years leading the global Adidas account, growing the business exponentially two years in a row while producing award-winning work. In 2019, she became the first-ever female Jury President in the sports category at El Ojo de Iberoamérica, leading 15 creative and business leaders to recognize the region's best work. She returned in 2020 to deliver a keynote, "The Kind, Kind," making the case for kind leadership — a philosophy she continues to champion in everything she does.

In 2021, Natalia stepped outside agency life to become Head of Brand Marketing for one of Europe's fastest-growing fintech brands, followed by a stint at a client-side tech start-up. In 2023, she took another bold leap, becoming Managing Director of GUT Amsterdam, the network's seventh office and first European outpost. Under her leadership, the office grew from two founding clients to eight within its first eight months, continuing on a strong growth trajectory over her two years at the helm.

In 2025, Natalia founded VOICE, the world's first business therapy lab, built around her proprietary VEMM (Voice Essence Map) methodology — bringing together everything she's learned about identity, leadership, and brave creative work to help leaders, brands, and athletes build from their human essence: our inherent superpower. Since then, she's worked with brands like Nike and ON, renowned record labels, CMOs, founders, and individuals building something impossible to replicate. She's delivered countless keynotes and joined panels, sharing her perspective with empathy and humor, reminding us to protect our humanity as much as our individuality.