Mike Spinella (US)

Mike Spinella is an award-winning digital music executive and creative content strategist who serves as Vice President of Music Marketing and Editorial at SoundCloud. He leads global editorial strategy, music programming, and artist marketing initiatives that drive discovery and cultural engagement across the platform. Spinella created and executive produces several of SoundCloud’s signature programs, including the Sound Advice interview series—winner of a Signal Awards—as well as Voice Notes, The Upload and Weekly Download newsletter. He also oversees flagship editorial platforms including The Booth and Ascending, helping spotlight emerging talent and shape how fans discover new music.