Melissa Penny (GB)

With over a decade of experience in events & promoting, Melissa has built a career around connecting audiences with unforgettable experiences across the globe.

From her early days in student events in Manchester to the World's biggest festival stages she has created spaces globally for fans to connect through music & experience as well as being well renowned for her significant role as Senior Promoter at The Malachite Group, spearheading the Afro Nation, Piano People & Afrotronic campaigns.

Known for her strategic vision, hands-on approach and continuously pushing the boundaries, delivering high-impact campaigns that blend creativity with results. Passionate about the evolving landscape of live music connecting cultures she continues to push boundaries and inspire the next generation of promoters through mentorship, storytelling, and a commitment to excellence.