Maarten van 't Veld (NL)
Maarten has been active in the event industry for 15 years and is currently working as Project manager & Sustainability coordinator for Air Events / ID&T. He has a passion for creating (sustainable) business cases, bringing stakeholders together and has a hands-on mentality. Air Events is responsible for Amsterdam Open Air, Milkshake, Festival Macumba and Valhalla which all take place in and around Amsterdam. Welcoming some 100,000 visitors every year, these festivals demand significant resources for its production, but is also paving a more responsible path to challenge unsustainable festival norms. Sustainability, especially, is a value Air Events holds close to its core. Today, Air Events is focused on all aspects of its operations, including materials, waste, energy, water, food, gender and social inclusivity.