Leticia van Riel

Leticia van Riel (BR)

Speaker (LvR Management) - 2019

Leticia van Riel is the owner of LvR Management, an electronic music artist management company. Leticia manages techno artists ANNA and Wehbba. She is also Artist Manager at Graphite, a music management and brand services company where she works alongside Ben Turner with techno and technology icon Richie Hawtin and Palestinian techno DJ SAMA’. Originally from Brazil, Leticia has been working in the electronic music industry for over 10 years.

After moving to London aged 18 and acquiring a Masters in Events Marketing Management at Royal Holloway University, Leticia van Riel started her career working as a Junior agent at MN2S Agency in London for artists Technotronic, Snap, Seamus Haji and Joey Negro to name a few. She then moved on to IMD Agency London where her roster included EDM artists Glowinthedark, Arno Cost, Norman Doray and finally ANNA which is where Leticia discovered her passion for techno. She soon became ANNA’s manager and continued working as her agent. She then moved to Safehouse management as agent for Mark Knight, UMEK and agent/Manager to ANNA.

Leticia van Riel relocated to Spain in 2015 where she worked for B4 Bookings until 2018 which was the year she decided to focus solely on management therefore setting up LvR Management where her focus became on guiding the careers of ANNA, Wehbba and Sama’.

In 2017 ANNA won the DJ Award for Best Breakthrough Artist and in 2018 the DJ mag / Beatport award for Best Breakthrough Artist and is now touring the world extensively. Leticia joined Graphite in May 2019 working alongside Ben Turner on Richie Hawtin management.

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