Keinemusik is not the type of record label as you know it. When putting out a record, the guys will wrap it up personally, refine it with artistic splendour, stamp it and seal it with a kiss, before it ends up in the stores or on your turntable. Question is: Why let someone else do the filthy job, when you can get it done as lousy by yourself. Or maybe even a bit better. Keinemusik is a DIY-operation. Not, because it makes that imposing impression or because they like to wallow in nostalgia, just because it feels right. Keinemusik is a label-, booking- and partynetwork. Everything happening there gets onto Keinemusik.com on time and bilingual. But above all, Keinemusik is the spirit that moves the collective behind the imprint. The Keinemusik-Clique would rather throw a BBQ than meditate over some businessplan and whatnot. Some of the guys are putting out records, bringing the elegance and the sexappeal back into the Deep- and Techhouse-game. Others are more into the mixing of records for entertainment purposes, some are multimedia-knowitalls, some spread the word on blogs or in magazines, some are into producing art with insane appreciation value. If there’s a credo, it would be: you don’t necessarily need to be overly serious to be taken seriously. Welcome to the party, brothers and sisters.
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