Joeri Jansen (NL)
Joeri Jansen is partner and creative director of Roorda Reclamebureau. He is the creator of award-winning campaigns involving behavior change and positive impact. “We believe we are rational creatures. Truth is 95% of our behaviour is driven by our emotions. Music plays a crucial role in persuasion.” He is the creative force behind successful collabs like “Knalplanga” with Donnie and “Ik ben de BOB” with Goldband and the recycled version of “Afscheid” by Xander de Buisonjé and the Joël Beukers banger “Vuurwerkbril”.