Jeroen van de Sande (NL)

Speaker (Executive Creative Director, Alfred International)

Jeroen joined Alfred International in 2013 as a Creative Director and partner to take over the agency with two fellow partners five years after that. He is now the Executive Creative Director and owner of the agency and finally managed to convince his mom he made something of his life. Alfred International is a small creative shop of 60 people in Amsterdam. Like his agency, Jeroen strongly believes in advertising of the entertaining kind, rooted in popular culture, with humor as his weapon of choice. An example of this type of work is his international Walk-in-fridge campaign for Heineken. This work, together with campaigns for brands like McDonald’s and Unilever, won him several National and international advertising awards, Cannes Lions and (international) Effies being the most important ones.

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