Jasmine Reeder (GB)

Jasmine Reeder is the co-founder of the independent artist management company, CTRLFRK, based in London. She manages Sammy Virji, working closely with him and his team to guide his career, as well as managing his music, touring, team building and overall strategy.

In addition to her work with Sammy, Jasmine works across the wider company, working with managers and their rosters with a particular interest in how artists can build their career as their worlds evolve. Her approach is focused on surrounding an artist with the right people, being aware of when to say yes (and when not to) and ultimately providing artists with the support and infrastructure they need to reach their potential.