Gemma Farrington (GB)

Gemma is Head of Creative at global sync agency and publisher Nothing Standard. She leads their creative and commercial offering, elevating the roster through high-impact global sync placements across all media.

Nothing Standard represents a diverse, high-profile roster including Sub Pop, Stones Throw, Moshi Moshi Records, gamma., Artist Theory, Various Artists Management, and Method Music, alongside iconic catalogues like Seeker Music Group and Bella Figura Music.

Previously, Gemma headed up the UK sync team for Believe's publishing repertoire, landing high-profile campaigns with major brands like Adidas, Apple, and FIFA.