Eveline van der Steen is Armada Music’s Head of Social Media and has been part of the Dutch label’s inventive team for 6 years. She started with the launch of YouTube and set up the Armada YouTube channel, now home to 1 million subscribers and adding up a lifetime cross-over view amount of 2 billion. Most recently, she launched the first fully social Academy of Electronic Music, in collaboration with Google+, Point Blank and DJ Mag UK. Winning the International Dance Music Award for ‘Best Global Record Label’ for 5 years in a row, it’s a sign of doing something right. Playing an important role in Armada’s story of success is their social media presence.